Connections, Ideas and Emotions


What’s the story with #Habitat Intern?

This is my first post on Daren’s blog – the opinions therefore are mine and not Daren’s.  His passion is short comms and you’ll find him on Twitter – @DarenBBC (He’ll also be writing his thoughts on here from time to time)

So, back to the story.  As someone who works for a big corporate, I must say that I’ve looked and observed with interest how the HabitatUK story has unfolded over the past few weeks.

For those who are oblivious to HabitatUK’s venture on twitter the first case study came out a couple of days after: How not to use Twitter: HabitatUK as a case study. Basically, HabitatUK were using the tags in trending topics to market their wares.

Image from Digital Tip – How not to use Twitter: HabitatUK as a case study

It was particularly insensitive as there was political unrest in Iran at the time and some of the tags were those closely associated to the troubles.  So what followed was of course predictable, the twitter community are eagle-eyed and saw what was unfolding.  The retweets and comments started soon after.  Even the media (BBC, Telegraph.co.uk, SkyNews) picked up the story. HabitatUK’s response – delete all of the tweets they had ever written (bad move).  The next tweet was quite controlled:

@HabitatUK tweet 20 June

Apology – too little, too late?

They made no reference to what had happened until 24th June – too little, too late?  Then they blamed the error on an intern.  Habitat’s press office sent a letter to Social Media Today:

Habitat explains

The hashtag #HabitatIntern is born

So, now here is where Daren gets involved.  He is trying to hunt down the intern that was blamed for the hashtag debacle and offer training and an internship with him. Some of his followers also tried to help by offering CD’s and vinyl records to find the intern.  One of Daren’s followers amended Habitat’s wikipedia page with a spam entry.

There have been over 200 tweets written by Daren and others trying to find this intern to no avail.

#HabitatIntern tag

HabitatUK’s response so far, well there hasn’t been one.  I would have thought that although it’s quite hard for a big corporate to respond to all tweets (as there are other more appropriate channels), HabitatUK should have taken Daren’s concern offline as soon as they saw that he had managed to engage other people in his quest – this didn’t happen.

Daren has given HabitatUK a deadline of 4pm UK time to respond… what happens next? Only Daren knows 🙂



#UnderAPound #Under2Bucks – Share some pleasure

This blog post won’t change the world… but maybe, just maybe it might inspire folks to share some joy and pleasure. That’s the simple aim of #UnderAPound and #Under2Bucks. It won’t happen without *you* though.

One of my favourite days on Twitter is Saturday, the mornings are chilled, the afternoons can get footballie sometimes, and in the evening you can stumble on a #DrunkenTweet or two, always makes me smile.

But when I think about it… Saturday is my favourite day of the week, it’s rare that I don’t treat myself somehow on a Saturday, so it got me thinking…

Photo from http://www.flickr.com/photos/ejpphoto/

Twitter and Saturday, Saturday! What a day!

What about a day when people share a simple pleasure, something that makes them feel happy or content. Something that costs less than £1 or $2 (or any world currency equivalent) and tweet it with the Hashtag #UnderAPound or #Under2Bucks for USA.

So many creative and imaginative people  hang out on twitter that I just can’t help but feel (and mentally picture) a Saturday where loads of ideas are floating around the twittersphere. I can see folks performing a quick Twitter Search for #UnderAPound or #Under2Bucks before they head for the shops.  Maybe you could discover something really cool and that you’ve never tried before, but best of all, for #UnderAPound or #Under2Bucks

I launched a proof of concept last Saturday (May 9th 2009, Jayne’s birthday) and it seemed to go down quite well, some great ideas (and personalities) came out quite quickly with their ideas and even dirty secrets 🙂

Picture 59

Picture 57


Picture 67

Picture 66

Picture 58

So… my treat if you’re interested is an  iTune 79p or a McD’s Cheezburger 89p.

I think some amazing ideas could be unleashed leading to some great connections between people  if #UnderAPound #Under2Bucks catches on..I’m trying to think of a downside, maybe you can tell me one ?

A great guy @lesanto launched a #Hashtag this week called #WhyITweet , the results were amazing, I really enjoyed reading some of the tweets, lets hope with your support we can all share #UnderAPound & #Under2Bucks ideas every Saturday.

All you have to do is share what you love and enjoy that costs under £1 or $2 Bucks on Twitter, for newbies you type out you’re tweet and add the following #UnderAPound or #Under2Bucks – that’s it 🙂 Give it a try for me ?

Maybe, brands will get involved in the future, selling us things that are usually £20/$40 for a £1/$2 , well we can dream can’t we.

For the first few weeks I’m going to RT the #UnderAPound / Under2Bucks ideas that come in, so if you want to follow me on Twitter I’m http://twitter.com/DarenBBC – BBC stands for Building Better Connections , not the UK Broadcaster.

Have a great Saturday and hope you find something very cool or pleasurable for #UnderAPound or #Under2Bucks

Thanks to @Dizzle ( “The Bonce” of EnabledbyDesign )who really encouraged me to give this a go.